Leading the Green Energy Charge
We’ve heard a lot lately about green energy’s potential to transform our economy. From peak oil, to rising levels of CO2 in our atmosphere and skyrocketing energy prices, many high-profile influencers are adding their voices to the call for solutions. Most recently, presumptive Democratic Presidential nominee Barack Obama has promised to allocate billions of dollars every year to alternative fuel research, putting one million American-made plug-in hybrid cars on the road by 2015 and making 25 percent of all electricity from renewable resources by 2025.
The presumptive Republican nominee, John McCain, has also made addressing climate change a key tenet of his campaign and is voicing support for a cap-and-trade system to curb emissions. McCain is also calling for greater investment in developing fuel-efficient vehicles, earning him kudos from some of his critics.
Despite the effort and commitment required to make green living a reality, a few organizations and corporations have already begun to make the moves necessary to reduce and even eliminate their carbon footprints. They have become the vanguard of a new green age and often have the influence and resources available to effect tremendous changes.
Dell (my company) has gotten a lot of attention for its efforts to become the greenest technology company on the planet. In addition to an already industry-leading recycling program, increasingly energy-efficient product offerings and 100 percent green-energy powered headquarters in Round Rock, Texas, we announced today that we have met our carbon neutral goal a year ahead of schedule. Our global investment in green electricity from utility providers, including wind, solar and methane-gas capture, has grown from 12 million kWh in 2004 to 116 million kWh in 2008. That’s an increase of more than 870 percent. Our reforestation program, Plant a Tree for Me, has already offset thousands of tons of CO2 emissions, with more green projects on the way.
This is just one example of what’s possible when companies bring together customers, employees and other stakeholders to help the environment. There are many more, and as these efforts prove successful, we can expect to see more companies joining in. The door has been opened and the public is responding favorably to any and all efforts these organizations make to green their offerings and operations. Our chances of making a positive impact increases exponentially with each industry giant that joins the ReGeneration movement.
It’s definitely a good start.
Product the Green color PC.
by Wang.Eline / August 21, 2008